![]() For what it's worth, "a source tells Radio Ink nothing has been decided and a deal could even be worked out in the next month or so." "A story like this always seems to pop up around the quarterly earnings call," and it's most likely a negotiating tactic as Cumulus and Premier haggle over a price. Readers should take Politico's entire report with a healthy grain of salt, says Radio Ink. "Cumulus has already tried to position Huckabee as a 'safe' alternative to Limbaugh," says Adam Martin at New York: "A conservative commentator who wouldn't call people 'sluts' on air." Huckabee doesn't have a huge following, according to Talkers magazine's most recent analysis, but Savage and Levin do. "Cumulus is also expected to move some of its existing talent - which includes Mike Huckabee, Mark Levin, and Michael Savage - into one of the slots." In recent weeks, "Cumulus has been quietly reaching out to radio talent agents and political insiders about new local and regional station hosts to fill some of the airtime that will be left vacant by Limbaugh and Hannity," he says. His legions of fans would just have to change the presets on their radios.Īnd Cumulus wouldn't drop conservative talk radio altogether - it would just switch personalities, says Byers. And if Limbaugh goes to Clear Channel, it's not like he'll be off the airwaves. That's an important distinction, says Hinckley. "New York radio observers have been expecting for the past year that Limbaugh and probably Hannity would leave WABC, which is owned by Cumulus, for rival WOR," recently purchased by Clear Channel. But that doesn't mean that Cumulus is dumping Limbaugh. ![]() If Politico's report is true, "Limbaugh's contentious and seemingly inevitable divorce from Cumulus Media and WABC has moved another step closer to reality," says David Hinckley at the New York Daily News. "Without the public pressure, bad publicity, and shame that the boycott brought on to his advertisers, Rush Limbaugh and Cumulus would probably still have a happy marriage." They got Cumulus to dump not only Limbaugh, but also Hannity. "The boycotters did it," agrees Jason Easley at Politicus USA.
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